Job Description

The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: Well knowledge of optimization and marketing tools [google analytic, tag manager, etc], relevant experience within fintech and or P2P companies will be a plus.

Requirements

• Running and oversee overall paid channel performance campaign

• Create & Optimization for Google Ad campaigns (SEM)

• Create & optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)

• Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)

• Supervise the paid listings on third party websites and media partners

• Supervise all performance tracker and measure all marketing campaigns

• Regularly review paid channel analytics reports and recommend optimization action plans to sales and marketing teams

Benefits

• Proficient in spoken and written English
• Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
• Proficient with digital marketing tools i.e. Google Analytic, appsflyer, google tag manager, etc
• Strong proven track record for managing millions in ad spend
• Self-driven
• Degree in Marketing communications or equivalent
• Past relevant experience in the Financial industry/fintech is highly valued

Preferred characteristics:

• Detail-oriented without missing the big picture;
• Able to process, synthesize and derive an actionable conclusion from big data;
• Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation;
• Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plus
• Able to become an excellent individual contributor as well as a reliable team player.
• Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.

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